Featured Brand:

Prova Gourmet

Vanilla Masters from Paris since 1946


Fine & Curated Chocolates

A vast array of the finest culinary chocolates & couvertures produced, on top of award-winning bean to bar alike chocolate bars, pieces and gifting options. Both direct to your doorstep as well as large volume fulfillment. Please contact with questions

Fine & Curated Chocolates

We offer the largest selection of premium culinary chocolate & couverture from around the world. You’ll also find award-winning retail, bean to bar and single origin products, as well as unlimited chocolate gifting options. We ship all orders, retail or bulk, directly to your doorstep or shipping dock. Connect with WWC for all of your chocolate needs, desires and questions.

Featured Product:

Veliche Belgian Chocolate Baking Batons

Discounted for Limited Time

Veliche 46% Dark Chocolate Baking Batons

Latest Blog Post:

Spring Into All Things Chocolate!

Spring Into All Things Chocolate! Spring has sprung here in NH and Cocoa is in the news! With...

Happy Holidays from the Crew at WWC

Hi, It’s been a while since our last update, so I thought I’d take this opportunity to offer well...

How to Use Rewards Points (with screenshots)

Using Points 101 Redeeming points is easy! It's as simple as being logged-in, a copy, and paste....

Loyalty & Rewards: Updated & New!

New & Updated WWC Loyalty & Rewards Program What's Changed, What's New & How it works...

WWC Account Enhancements: Social Logins // How To

Account Upgrade: Login/Link with your Social Media Accounts WWC's next enhancement: linking your...

Kali’s Cookies Follow Up

Kali's Cookies Follow UpKali's Cookies | Featured on New Hampshire Chronicle A Sweet Piece Kali's...

Our Recommendation: Buy Early!

Greetings Cocoa Community, I'd like to thank all of you that have booked passage in our new Flight...

Labor Day Transitions

Greetings Cocoa Community, Happy Labor Day Weekend! Enjoy time with family as we all give a nod...

Summer Savings!

Greetings Cocoa Community, Happy Summer. Hopefully you're enjoying great weather and creating...

Latest Community Spotlight & Supply Chain Update

Greetings Cocoa Community, We're encouraged to see many of the small businesses we serve have...

Latest Magazine Post:

Cocoa Cost Soars to Historic High – Why is Cocoa’s Cost Rising? | April 2024

Cocoa's Surging Cost: A Historic Mark Chocolate is a beloved delicacy known and cherished...

What is Cremino?

CreminoWhat is a "Cremino"? Does it differ from Gianduja and Giandujotto? Where and when was it...

Vanilla 101: Sourcing, Cost, Quality & Usage with Prova Gourmet

A Word from Prova Gourmet's President, Muriel Acat-Vergnet:Prova is a story of family and...

Where does Cocoa Grow?

Where does Cocoa Grow?Can cocoa grow anywhere in the world? Or are there certain climates and...

What are Dragées?

DragéesWhat are Dragées? Is this a category of chocolate on its own? Or is it similar to familiar...

What is Giandujotto?

GiandujottoWhat is Giandujotto and what are Giandujotti? Is the confection different than...

What is Gianduja?

GiandujaWhat is Gianduja? Does the blend fall under the category of "chocolate"? Or is it a...

What is a Chocolate Napolitain?

NapolitainsWhat is a Chocolate Napolitain? Is there a greater significance of this terminology, or...

The History of Guittard Chocolate

Guittard Chocolate The History of Guittard ChocolateYou don’t have to travel halfway around the...

The History of Côte d’Or Chocolate

Côte d’Or Chocolate The History of Belgium's #1 Chocolate BrandThis Old-World chocolatier is known...

Contact Info

Upon sending us a contact request, you will receive a response within 24-48 business hours from one of our team members. 

424 NH-125 #7,
Brentwood. NH, 03833

+1 (603) 942-6032 M-F 9-4 ET

Follow On

Guylian Chocolate

The History of Guylian Chocolate

guylian gold wave logo sq

Guylian is a Belgian chocolate company that is known around the world as the creator of the original chocolate Seashells. The company was created in 1958 by a young chocolatier Guy and his wife Liliane. They combined their names, love and passion for chocolate to create Guy-Lian. Each day, Guylian produces up to 75 tonnes of delicious chocolates in a production area measuring 27.000 square meters.

Sint-Niklaas, Belgium | 1958

Guittard 1848 Gold Rush Container


Chocolate from Passion

In Sint-Niklaas, Belgium, Guy Foubert was born in 1938 who grew to become a passionate Belgian chocolatier, but it is not his story alone. Guylian’s chocolate story comes from love. When Guy married his true love, Liliane, in 1958, the couple merge their passion for life’s sweetest pleasures, love and chocolate by combining their first names into Chocolaterie Guy-Lian. The couple would create fine confections on a smaller scale in the beginning, but as time progressed their creativity & chocolatiering took them to a level they could not have even imagined.

Guylian Signature-min

Guylian Chocolate Seashells-min


Chocolate Seashells: Origin Story

Less than a decade had gone by since Guy & Liliane fell in love and followed their passion of sweet confections; after a relaxing holiday on the Belgian coast, the two came up with the idea of creating a souvenir in chocolate….the story of the “chocolate seafood” begins here:

 Liliane spearheaded the design through marbling white, milk and dark chocolate in eleven unique chocolate molds, while Guy dedicated his attention to the hazelnut praline filling. The flavors and process practiced today is true to their origin, and this newly-created chocolate became an instant hit in its souvenir style of production. The holiday-feeling of fine and unique chocolates resurfaces with every bite of Guylian, available year-round.


Guylian Chocolate Seashells Production Line-min

The Production Line

After much research & development, their souvenir idea became a staple product under the Guylian name. The next step was to ramp up production to meet the active demand of which was growing & growing. From 1985-1987 Guy and Liliane had constructed a full-on production line to produce the chocolate seashells in much greater volume. The factory was built in Sink-Niklaas, Belgium, which Guylian still uses to this day in producing their chocolates.

Also included is video content displaying how the seashells have been produced:

Guylian Opus Chocolate Range-min


Opus Launches | A Symphony of Flavor

Guylian’s chocolate seashells continued to grow in popularity and was the staple product of the chocolate brand, but their creativity began to exceed their traditional chocolate seashells and Guylian pursued producing additional chocolate confections.

Enter their Opus range: an assortment of chocolates based on the most famous operas, each with its own flavor and character. The pralines and truffles have a range of available flavors brought to you in an assorted selection box with each chocolate named after a famous opera.


Expanding Production

After great initial success of Guylian’s Opus line, they continued to pursue new and creative initiatives, including their La Trufflina Truffles and assortment boxes. Due to the increased demand and additional products in their production line, Guylian expanded their production line to accomodate for their growing success.

Guylian Chocolate La Trufflina Launch-min


Guylian Launches Temptations

Expanding upon their coveted chocolate seashells, Guylian launched their Chocolate Temptations Line. Guylian took their classic chocolate seashorse mold and added five additional flavors which totals six individually wrapped chocolate flavors in the classic seahorse format.

Guylian Chocolate Temptations Launch-min
Guylian Master's Selection Launch-min

To keep up with the growing consumer demand of classic chocolate bars, Guylian again expanded their production site in Sint-Niklaas with a new production line for chocolate bars. The bars are 100g total, but come with 4 portions of individually wrapped 25g chocolates – this ensures you can always enjoy an extremely tasty chocolate experience.


Further Expansion

Guylian continued their pursuit of additional chocolates in multiple formats: They began expanding further by offering their “Master’s Selection” Line, which is a range of mini pralines, confections and chocolates with carefully curated flavor inclusions. Whether it be a pineapple caramel, coffee caradamom or hazelnut praline, all are sure treats in their collection.

Guylian Chocolate Bar Launch-min


An Ambitious Relaunch

Guylian rebrands and relaunches their branding – a new packaging style for all products that references their past & present, of which is also 100% recyclable. Along with this new look, Guylian has made the switch to 100% Fairtrade certified cocoa for all their chocolate products. 

Their story continues today, with new flavors and chocolates being produced annually. Explore Guylian chocolates below and check back in regularly for new chocolate creations coming in the pipeline.

Guylian 2022 Relaunch-min