Chocolat Cluizel
Savor the exquisite refinement of Cluizel Chocolate, where each chocolate is a masterfully created experience that celebrates remarkable quality and skilled artistry.
Cluizel's Story and Philosophy
In only a few short decades, Cluizel has made its name as one of the world’s premier chocolate-making companies. Founded in 1948 by visionary chocolatier Michel Cluizel, the French company has distinguished itself through exceptional ingredients, sustainable relationships with partners and, of course, great-tasting gourmet chocolates. Since 1948, gourmet Chocolat Cluizel has been handcrafting chocolate from bean to bar with pure cocoa butter, bourbon vanilla pod and never any soy or artificial flavorings.
With nearly 200 employees, Marc Cluizel is now the third generation maintaining the strong values of the company and transforming it into the manufacturer of flavor. At World Wide Chocolate, we are proud to carry a selection of Cluizel chocolates at competitive prices. Read on to learn more about the history and distinguishing characteristics of this fine chocolate company, and order your Cluizel chocolates with us today!
Cluizel's Tree-to-Bar Chocolate
Crafting Excellence
American people consume 2.8 billion pounds of chocolate each year, or over 11 pounds per person…but who really knows how chocolate is made? What is the manufacturing process? What are the different steps? Here’s a peek into how Cluizel creates their sought after chocolate.
1. Harvesting
“Chocolate” is made from a fruit, the cocoa pod, which grows on the trunk and branches of its tree called the Theobroma cocoa. When the pods turn to orange (or other colors depending on the variety) the planters know that they are ripe. Then, planters can harvest them and put them into baskets or boxes. This is difficult step as only expert farmers can determine when the pod is ripe. If the planters are mistaken, the cocoa will not have the time to develop all of its flavors and aromas. The pods do not ripen at the same time, even if they are on the same tree. Using a machete, they carefully cut-off the pods from the tree (damaging the tree might be permanent). Then, they open the pods, always by hand, to avoid damaging what is inside: the cocoa beans. This is why despite the development of some machines to harvest more easily, the traditional method is always preferred. Finally, Cocoa beans are removed from their pods with their white pulp (called ‘mucilage’) for the next step: fermentation. The quality of the beans is controlled at every step, and a great amount of pulp can be a good indicator of the future quality of the chocolate.
2. Fermentation and Drying
After harvesting, cocoa beans are placed in fermentation boxes. Fermentation is when sugars and starches are broken down into acids or alcohol. This process allows cocoa beans to develop all of its delicate flavors, and its acidity. The fermentation process can last up to seven days, depending on multiple factors such as climate, buyer’s request, desired “taste,” and so on. Beans are placed in a warm and moist environment, often wooden boxes covered with burlap bags or banana leaves. Beans are periodically stirred to assure an equal fermentation. During this process, they will naturally lose their pulp and almost 33% of their weight. For the most part, the cocoa beans are sun-dried for about 1-2 weeks to prevent mold growth and rot, which makes their color change from white to brown. Also, their humidity level drops from 60% to 7%. Cluizel prefers a more traditional method, drying on plank trays versus the quicker method of using gas burners. This is also a difficult step because sometimes, as in South America, the climate is not favorable, with frequent torrential showers. The use of covered greenhouses helps the drying process.
3. Roasting and Winnowing
At the factory, cocoa beans are then roasted at temperatures around 250-325°F for about 15 to 35 minutes. The roasting has the benefit of finishing development the cacao’s aromas. Roasting also helps separate the inner bean and the outer husk, and it sterilizes the beans from bacteria and potential molds. Many roasting options exist: air roasting, oven roasting, or drum roasts for example. Once roasted, beans are directly cooled down for about one hour.
Next, winnowing allows the separation between the shell and the inner of the bean, now called cocoa nibs. The winnowing machine first cracks the roasted cocoa beans into pieces and the pieces are either sent cascading down a series of screens by means of vigorous vibration or removed with a type of vacuum.
4. Grinding
During the next step, the cocoa nibs are grinded into a paste called chocolate liquor or cocoa mass, not because it is alcoholic, but because it is in a “liquid” form. That “liquid” form is due to the heat generated by the grinding process, paired with the high amount of fat – cocoa butter – in the cocoa nibs. The amount of cocoa mass will impact the final taste of the chocolate. The machine used by chocolate makers is called a Mixer/Melangeur. Then, the mix will go through a pre-refiner and then final refiner to obtain a smooth mix. Great chocolate shouldn’t be grainy!
5. Conching
The last step is the additions to the mix such as cocoa mass, the sugar of the cocoa butter, milk, and vanilla. Some add soy lecithin (Cluizel does not use soy lecithin). The conche is a “bowl” containing rotating granite rollers and a granite slab, which are motorized. The friction caused by the rotating stones generates heat, which evaporates and removes the bad acids.
6. Molding
The smooth chocolate is then tempered (crystallization curve) and then poured into a mold to cool, and harden in the form of whatever the chocolate maker desires…and that’s it!
Now, your favorite chocolate is ready to be packaged, distributed, and eaten, for your greatest pleasure!
Distinctive Flavor Profiles
High Quality Cocoa
Cluizel pays premium prices to ensure their cacao protects both biodiversity and genetic variation, while paying fair wages for cacao growers. Growers maintain ecosystems in their growing practices, making sure a wide range of plants and animals thrive in the growing areas, ensuring both habitat and biodiversity.
Exotic Origins
Cluizel brings out the unique flavor of each cocoa origin, all designed to celebrate the richness of cacao and offer a truly memorable tasting experience.
Unique Flavors
Cluizel uses flavors from the vast landscapes of the world to encapsulate a unique taste into their chocolate.