Made in Africa Chocolate
One Continent, Two Countries, Countless Work
The MIA movement is an opportunity that was born completely out of chance. Years after a happily random encounter between a chocolate enthusiast and a foodie, the two began to work on a concept for a food brand that would transcend mere taste. In doing so, they began an ongoing series of collaborations with an African development entrepreneur, a unique brand designer and a group of people who are passionate about social impact. These collaborations have resulted in Made in Africa chocolate, or MIA.
In 2022, MIA launched their “Ghana Gold” line which sources cocoa via direct trade from Ghana. This expands their collection of Madagascan chocolate to both Madagascar & Ghana origins – only possible thanks to the communities living in these African Nations.
In 2023, the following chocolates won Great Taste Awards: 75% Dark, Candied Orange, 100% Dark, Baobab & Salted Nibs and the 65% Baking Drops.
MIA Chocolate's Bean-To-Bar Process
Crafting Excellence
Made in Africa: The MIA Mission
Every MIA product is crafted entirely by communities in Africa. From farming and bean processing to chocolate making and packaging, everything is done at the souce. The same cannot be said for the majority of the chocolate industry, which typically relies on cocoa exports, whereas full production in Africa creates a plethora of additional opportunity.
MIA is honored to collaborate with Proudly Made in Africa to ensure that products aren’t just made in Africa, but also uses locally sourced ingredients and materials. Their approach further supports the creation of skilled jobs on a continent where a single income can support an entire family.
1 FOR change
In Africa, a little can make a significant impact, which is why “1 for Change” dedicates 1% of all MIA sales to local development projects that protect endangered species, enhance the environment, and improve community livelihoods. In Madagascar, “MIA Green” plants trees in national forests to extend lemur habitats and incorporates local communities in conservation efforts while providing support for vulnerable students through their Girls’ Education Fund. In Ghana, “1 for Change” has developed a website for MIA’s cocoa supplier, “ABOCFA“, to elevate their online presence and has sponsored a No Hunger curriculum for students in Greater Accra to promote food security awareness.
Award-winning chocolate crafted in Africa
MIA is all about collaborating with the best entrepreneurs in Africa. MIA’s brand promise is to produce amazing flavors that also do good.
Teams in Madagascar and Ghana control the entire chocolate making process – from roasting, shelling and grinding to tempering and packaging. This way, MIA can ensure each bar’s premium quality and unique flavors.
Thanks to exceptional cocoa and expert chocolate making in Madagascar and Ghana, MIA has received 5 Great Taste Awards from the Guild of Fine Foods in London.
Distinctive Flavor Profiles
High Quality Cocoa
MIA Chocolate pays premium prices to ensure their cacao is grown organically & protects both biodiversity and genetic variation, while paying fair wages for cacao growers. Growers maintain ecosystems in their growing practices, making sure a wide range of plants and animals thrive in the growing areas, ensuring both a healthier habitat and stronger biodiversity.
Exotic Origins
MIA Chocolate brings out the unique flavor of each cocoa origin, all designed to celebrate the richness of cacao and offer a truly memorable tasting experience.
Unique Flavors
MIA uses local flavors from the vast landscapes of Africa to encapsulate a unique taste into their chocolate.
What Our Customers Say
MIA Madagascar 65% Dark Chocolate Bar with Almond & Coconut
“The chocolate is very smooth and clean. The shavings of coconut, almond and sprinkling of salt extra dimensions to this delicious bar.”
– BB
January 8, 2023
MIA Madagascar 65% Dark Chocolate Bar with Candied Orange
“My never–ending quest for the best orange + chocolate combinations led me to World Wide Chocolate. Fantastic variety. I needed to postpone delivery of my order, after ordering, due to unexpected travel — and they were very accommodating. Overall a very good experience (and my orange-peel chocolate is wonderful!)”
– MS
March 3, 2024
MIA Ghana Gold 85% Dark Chocolate Bar
“As a chocolate lover of 65 yrs., this is one of, if not, the best chocolate I’ve eaten— it’s smooth, the right kind of meltiness for a wonderful mouth-feel; and great taste. A very satisfying chocolate uplift, with no downside whatsoever.”
– SB
June 18, 2024
Explore Ritual Chocolate's Creations
Chocolate Delights Gallery
Indulge in MIA Chocolate's Exquisite Selection
Discover the rich flavors and unique profiles of Made in Africa Chocolate. Elevate your taste experience with their carefully crafted bars, each telling a story of tradition and quality. Treat yourself or find the perfect gift for a loved one.
