Since 1997, Michel Cluizel is searching for the remarkable plantations in the renowned cocoa-producing countries. This approach allowed him:
- to find the best cocoa beans in the world
- to establish, fair and long term relations with the planters
- to ensure the best traceability and achieve an unsurpassed quality.
From these criteria were born the "1st Cru de Plantation" or Single Plantations chocolates to be enjoyed and compared like fines wines.
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